The post highlights 3 reasons to get in on Online Videos today:
- Efficiently enhance your message reach on traditional TV
- Test your TV campaigns
- Reap early adopter benefits
IRI CPG Blog Post: Surf’s up! Time to Ride the Online Video Wave?
Posted on the IRI CPG Blog a couple of weeks back about the traction Online Videos have been getting in the industry in direct competition to traditional TV advertising.
The post highlights 3 reasons to get in on Online Videos today:
The post highlights 3 reasons to get in on Online Videos today:
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ReplyDeleteInteresting content on OLV vs. Traditional TV from Media Dynamics. OLV CPM issue is a bit fuzzy because of the high degree of fragmentation in OLV properties outside of the big ones (YouTube et al) that creates a lack of consistency in inventory. I have seen CPMs as low as $2-3.